Architectures for Customer Information Management

Grid computing technology underpins Acxiom's Customer Information Infrastructure (CII). CII is the engine that powers Acxiom's client solutions; it consists of three main components:

  • a simplified data cataloging process
  • a super-efficient grid-computing technology
  • a streamlined data mart extraction engine to enhance timely Customer Relationship Management (CRM) decision-making

CII offers a flexible, scalable new approach to on-demand access, management and updating of customer data for advanced analytics, and database marketing.

Acxiom’s Customer Information Infrastructure (CII) is a grid-based architecture that offers an innovative, flexible, scalable approach to on-demand access, management, and updating of customer data for advanced analytics and database marketing.

Acxiom has developed a rich set of fundamental data transformations and a mechanism to combine and sequence these transformations into a workflow.

ALAR-sponsored research in this area focuses on:

  • Building intelligent systems that can automatically create a correct and efficient workflow from high-level business specifications; and
  • Creating a comprehensive, formal model of the Acxiom’s architecture that makes the grid more manageable, understandable, extensible, reliable, scalable, secure, and survivable.
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