Customer-Centric Information Quality Management (CCIQM)

Acxiom Corporation’s clients strive to increase the value of customer relationships. Customer relationship management (CRM) requires companies to employ a number of “customer-centric” strategies that help them interact consistently with customers across all channels, gather customer data, and gain detailed insight into customer behavior and preferences.

Customer-centric information quality management (CCIQM) involves methods for achieving and maintaining the exceptionally high level of information quality necessary to support effective customer-centric information management.

The management of data to assemble a single view of the customer raises new challenges and new concepts not addressed by traditional information quality management methodologies. ALAR, in collaboration with the MIT Information Quality Program, sponsors research on information quality issues related to Customer Data Integration (CDI) and Customer Recognition Systems.

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