Chad Fitz

Chad Fitz is the Co-Director of the Acxiom Laboratory for Applied Research and the group leader responsible for the Acxiom Core Software Development group for Acxiom’s Products and Infrastructure Technology Organization. Chad joined Acxiom in February 2000 to lead a development unit creating a real-time marketing capability that has since been implemented for several large customers in Acxiom’s financial services industry segment. Over almost six years at Acxiom, Chad has led a range of development initiatives, including a project to consolidate Acxiom’s real-time data delivery capabilities onto a single, highly scalable platform, as well as research and development activities to define the relational database strategy for Acxiom’s Customer Information Infrastructure (CII) framework.

Prior to joining Acxiom, Chad worked as a software development and architecture manager for several years in the Delivery Solutions unit at Alltel Information Services (formerly Systematics, Inc.) in Little Rock.

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